Greenwashing

Greenwashing

Greenwashing

It is no measure of health to be well adjusted to a profoundly sick society.
~ Jiddu Krishnamurti

Many years ago I began to question how we as a society had gotten to where we are. This is when I first came across the concept of greenwashing.

At the time, ‘green’ was becoming the new black and corporations were doing everything they could to show that they were ‘environmentally and socially conscious’ too. The problem is that the average person could not tell which companies were genuine and which were putting forth the illusion of caring. Continue reading