Functional Formularies® Launches Free Webinar Series on Clinical Nutrition
Organic, Whole Food Feeding Tube Formula, Meal Replacement Company’s Webinar Series Scheduled to Begin Jan. 25, 2017
FOR IMMEDIATE RELEASE
CENTERVILLE, Ohio, Jan. 4, 2017 — Functional Formularies®, creator of Liquid Hope® and Nourish®, the world’s first and only organic, whole-food, shelf-stable feeding-tube formulas and meal replacements, is providing a free webinar series the first half of 2017 for dietitians and others interested in healthy food options.
Titled “The Latest Frontier of Clinical Nutrition,” the six-part series will begin with the webinar “Understanding Glyphosate: Presence in Foods and Potential for Influence on Human Health” from 1-2 p.m. EST Jan. 25, 2017. Those interested in the January webinar can register here. Dietitians can earn one hour of Continuing Professional Education from the Commission on Dietetic Registration, the credentialing agency for the Academy of Nutrition and Dietetics, by participating.
Webinars in the series will be led by John Bagnulo, director of nutrition at Functional Formularies. He holds a Ph.D. in food and nutrition sciences from the University of Maine and a master’s degree in public health from the University of North Carolina at Chapel Hill.
The following topics have been established, with dates and times for webinars after January TBD:
“Understanding Glyphosate: Presence in Foods and Potential for Influence on Human Health”
“Inflammation and Immune Function”
“Rebuilding a Patient’s Microbiome”
“Understanding Blood Lipids and Their Relation to Health”
“Common Micronutrient Deficiencies and Effective Corrective Measures”
“The Dirty Dozen of Ingredients: The Worst Offenders When It Comes to Human Health”
About Functional Formularies®
CEO Robin Gentry McGee founded Functional Formularies in 2006 with the creation of Liquid Hope® after searching for a healthy, no-sugar-added formula for her father, who required tube feeding after an accident. Today, the privately held company serves thousands of customers, hospital formularies and home health care organizations with Liquid Hope for adults and older children and Nourish® for pediatrics, throughout the U.S., Canada, Australia, the U.K. and many other countries.
To learn more about Functional Formularies products, visit functionalformularies.com. Nutritional Medicinals LLC / Functional Formularies 937-433-4673.
Good to grow: Expanding Ohio start-up leads revolution in organic, whole-food clinical nutrition
FOR IMMEDIATE RELEASE — Media Contact: Kathi Kizirnis, 937-433-4673 | Kathleen@functionalformularies.com
CENTERVILLE, Ohio, July 11, 2016 — Nutritional Medicinals, LLC, home of Functional Formularies’ Liquid Hope® and Nourish™, the world’s first and only organic, whole-food, shelf-stable feeding-tube formulas and meal replacements, will open a second Ohio office at 806 E. Franklin St., on Aug. 1. The company will also open an office in Middlebury, Vermont, on Sept. 15.
Functional Formularies, a brand of Nutritional Medicinals, offers two unique, chemical-free alternatives to traditional feeding-tube formulas and oral meal replacements: Liquid Hope, for adults, and Nourish, for children. Both products are nutritionally complete, plant-based and USDA-certified organic.
The company has grown substantially, from two employees in August of 2014 to its current staff of 13, and is looking to fill three more positions by November. Nutritional Medicinals will launch a line of sports-nutrition products as well as military MREs (Meals Ready to Eat) and emergency-preparedness shelf-stable foods in late fall.
In 2014, Functional Formularies created an insurance advocacy service to facilitate insurance coverage for customers. Liquid Hope and Nourish are covered by Medicare, Medicaid, and private insurance."With the addition of several new employees, we have once again outgrown our space, and are thrilled to be able to provide Liquid Hope and Nourish to many, many people in need of optimal nutrition," said Founder and CEO Robin Gentry McGee.
The company will maintain its current location at 860 E. Franklin St. as the home of its Ohio-based medical team, insurance advocates and communications divisions. The new Centerville location will house operations and customer service.
The Vermont office will be the home of the company’s research and development and educational outreach departments. Functional Formularies’ Director of Nutrition, Dr. John Bagnulo, will lead that location.
Liquid Hope and Nourish provide enteral (feeding tube) nutrition for people who cannot consume food orally, for a variety of reasons. Both products are also used by those seeking a nutritionally dense, no-sugar-added meal replacement.
The public is welcome to attend a ribbon-cutting ceremony for the new Ohio office at 2 p.m. Fri., Aug. 12, with Centerville Mayor Brooks Compton.
About Nutritional Medicinals
CEO Robin Gentry McGee founded founded Nutritional Medicinals in 2006 in Wilmington, Ohio, with the creation of Liquid Hope after searching for a healthy, no-sugar-added formula for her father, who required tube feeding after an accident. Today, the private company serves thousands of customers, hospital formularies and home health care organizations throughout the U.S., Canada, Australia, the U.K., and many other countries. The company also produces fresh, organic soups, sold at Dayton-area Dorothy Lane Market stores.
To learn more about Nutritional Medicinals/Functional Formularies, visit http://www.functionalformularies.com. Our new mailing address: 806 E. Franklin St., Centerville, OH 45459.
For interviews, images or more information, contact Kathi Kizirnis at Kathleen@functionalformularies.com / 937-433-4673. Health care professionals may contact Tori Holthaus, MS, RDN, LD at Tori@functionalformularies.com / 937-433-4673.
(CENTERVILLE, OH) [April 20, 2016] – Shelby Huerta cried all the time. The food through her gastric tube gave the five-year-old digestive issues night and day.
"It’s the hardest thing to see your child go through something that you can’t stop," said Victoria Garcia, Shelby’s mother. "We were willing to try anything to help Shelby."
Victoria Garcia gave Shelby a new formula. Nourish is nutritionally complete, plant-based, and free of eight common food allergens, formulated specially for pediatrics. The USDA-certified organic meal replacement product is the latest from the Functional Formularies brand that also launched Liquid Hope, the first and only certified organic whole foods meal for people with feeding tubes.
"Nourish, like Liquid Hope, was created out of necessity, plain and simple. After I developed Liquid Hope for my father, I began getting dozens of requests for the product. To my amazement, many were from parents of children on feeding tubes and honestly, I had no idea the size of the population of tube-fed children. Although we’ve had hundreds of children successfully use Liquid Hope, many registered dietitians felt the protein was too high for children, so we decided to fill a huge void in the pediatric market and launched Nourish," said Robin Gentry McGee, founder and CEO of the company.
"We made the pre-launch samples available and did a couple of giveaways and what we are seeing with Nourish meal replacement is the same thing we’ve seen for three years with our customers on Liquid Hope. When you give the body whole foods nutrition without any added sugars or fruit juice concentrates, it is amazing how that can more effectively support the body’s systems. We are already hearing tremendous success stories from families and caregivers who shared their need for a pediatric version. We’re happy this has finally come to fruition for kids like Shelby."
Each 12-ounce pouch of Nourish meal replacement boasts a robust label with ingredients such as organic garbanzo beans, green peas, brown rice, kale and sprouted quinoa. The new pediatric meal is free of all eight of the most common food allergens, such as tree nuts, soy and dairy. It is also gluten- and GMO-free, with packaging that’s BPA-, latex- and silver-free. Focused on purity, Liquid Hope and Nourish meal replacements are also free of glyphosates, an active ingredient found in many herbicides that can also show up in many certified organic ingredients.
"Kids deserve the best, especially when they are ill or have compromised health. Nourish fits that description to a ‘T,’" said John Bagnulo, Ph.D. and director of nutrition at Nutritional Medicinals. "The healthy fats and vegetables used in this formula are what a child's brain and GI need the most. There are no fillers, no sources of inflammation, no hidden sugars – just ingredients that help support a child’s health."
According to her mother, Shelby Huerta is thriving with Nourish, and her tummy troubles are gone.
"We are so beyond ecstatic, and can't wait to continue feeding Shelby on Nourish. It has changed her life in so many great ways," said Victoria Garcia. "Maybe to others these changes seem small, but for us, Nourish has helped promote good digestive health for Shelby."
June 20, 2014 PRESS RELEASE Wilmington, Ohio – Functional Formularies, makers of Liquid Hope, the world’s first and only whole food, all-organic feeding tube meal, announced today that they are moving to new offices located at 86 Compark Road in Centerville on July 1, 2014 and plan to add three new employees in the immediate future. CEO and Founder, Robin Gentry McGee, member of Cincinnati’s Bad Girl Ventures’ second class and previous recipient of their $25,000 loan prize in 2011, has overseen a doubling in the production of Liquid Hope and a tripling of warehouse space in response to growing demand for their product.
"We are so excited to see continued growth as more people are experiencing the health benefits provided by Liquid Hope," McGee said. "We’re proud to grow and stay right here in Southwest Ohio and are looking now for three energetic, good souls to help us continue our growth and continue to bring Liquid Hope to even more people."
Functional Formularies is currently looking to add a Sales Manager, a Customer Service Representative familiar with working with health insurers, and an administrative assistant/office manager.
About Liquid Hope There are over 40,000 children and adults living with feeding tubes. Liquid Hope represents the only all-organic nutritional option, and the only one made up entirely of a plant-based, nutrient-dense formula, providing a stellar nutritional profile though a power-packed functional food profile. All ingredients are chosen carefully and specifically for their health benefits. Liquid Hope contains no sugary fillers such as fruit juice or corn syrup.
Liquid Hope is currently available through McGee’s Web site, http://functionalformularies.com/
About Functional Formularies Founded in 2006, Functional Formularies is a privately held company based in Wilmington, Ohio, that manufactures whole foods for the whole body. If you would like more information about Functional Formularies Liquid Hope, or to schedule an interview with Robin Gentry McGee, please call Robin at 937.271.0381, or email her at firstname.lastname@example.org.
Media Contact: Erik Yorke
It’s called Liquid Hope, made by Functional Formularies, but maybe it should be called Liquid Love. Robin Gentry McGee, the company’s founder, created the product – an organic whole food meal replacement – as a labor of love for her father, who had a traumatic physical injury. Until then, Robin (like most of us) had no idea that what usually goes down for hospital nutrition is anything but. Then she woke up.
Sadly, today, the standard liquid nutrition in most US medical institutions includes all sorts of things we sure wouldn’t eat even when we’re healthy and our bodies are strong, ingredients like high fructose corn syrup and synthetic vitamins. Definitely not food for convalescing. Ditto with over-the-counter "nutritional" products which increasing numbers of adults are turning to, especially products aimed at the geriatric crowd.
These products usually contain things like sugar, corn maltodextrin, soy oil, soy protein isolate, and canola oil (all the top genetically modified crops, meaning exposed to extra pesticides at a minimum). Add some Natural & Artificial Flavor, Potassium Chloride, Potassium Citrate, Calcium Carbonate, Calcium Phosphate, Sodium Citrate, Choline Chloride, Ascorbic Acid, Salt, Cellulose Gum, Monoglycerides, Soy Lecithin, Carrageenan, Potassium Hydroxide, Ferric Orthophosphate, dl-Alpha-Tocopheryl Acetate, Zinc Sulfate, Niacinamide, Manganese Sulfate, Calcium Pantothenate, Cupric Sulfate, Vitamin A Palmitate, Thiamine Chloride Hydrochloride, Pyridoxine Hydrochloride, and more straight from your chemistry book, and you’ve got yourself a meal (or not).
Liquid Hope, by contrast, is made from delicious, organic ingredients that are nutritious whole foods, including chick peas, brown rice, carrots, green peas, sprouted quinoa, sweet potato, miso, almond butter, kale, garlic and herbs. Which would you rather eat and give to your loved ones? Which is likely to create real health with ingredients our bodies know how to use?
Watch as Robin talks about how she began filling a much-needed hole in our health care options. Yes, there are still many deep holes to fill with our healthcare system, but this product is a beautiful start.
Oh, and yes, we tried it and it does indeed taste like a rich soup. No wonder folks use it in smoothies. Thanks for a compassionate health-giving product!
Functional Formularies made the most of free press to take its business to the next level.
It was her first time exhibiting at the Natural Products Expo, but Robin Gentry McGee was no industry newbie—describing her product development journey as "a long and lonely road for the last eight years." No less long, hopefully that road will at least be peppered with people now that she managed to rally support from all directions, resulting in the NEXTY poll win for her company—Functional Formularies.
New Hope's NEXTY Awards recognize the natural products world's most promising pioneers, innovating to better their customers and further the industry. This is the story of how one little-known whole-food meal replacement brand jumped at the chance to run with a free press opportunity, putting itself on the map in the meantime.
Solid prospects for Liquid Hope The product, Liquid Hope, is a shelf-stable enteral formula McGee concocted to save her comatose father's life as he received what she considered to be a poor excuse for nourishment through a feeding tube. She would know—an accomplished chef and certified holistic health consultant.
With an ingredient list made in organic soup heaven, off to Expo West McGee went with Liquid Hope. A day or two later, NEXTY nomination in hand, a switch flipped for McGee.
"It has been an amazing month," she wrote, just before our NEXTY poll voting closed. "I have never really done anything such as this and was not sure even how to go about getting the word out. I think this is where being a politician would have come in handy!"
First up on the campaign trail? "I ended up hiring a social media person to utilize my Facebook page as well as her existing streams." The woman she hired had actually been one of her health coaching clients and was familiar with her work, the perfect cheerleader, in McGee's words. "I would love to hire someone to do this for me continually; I have found it has great benefits," she said. "I have a retail soup line produced locally and I just know from using my Facebook business page for that line, it has great impact."
Bringing her on for what she originally thought would be just a month, McGee's social media guru earned her keep—hunting down and posting to websites, blogs and chatrooms full of the kind of communities the product might benefit. There she offered up a little about Liquid Hope and why it was important to vote.
"She also posted daily on both of my Facebook business pages, Twitter, sent out press releases to any media outlet she could find as well as direct emails. It was great!" explains McGee.
Beyond Relentless With social media under control, McGee took to her rolodex, connecting with "every institution I have ever been involved with and was beyond relentless in sending requests to friends and contacts. I had teachers who had their entire classrooms vote, people who campaigned at farmers markets, people who sent their own newsletters to their clients, customers and friends asking to help share hope," she said. "I have been stunned by the support people have shown for me and my vision for a better way for the sickest of the sick in this country."
A broad stroke effort, McGee also sent an email to all her contacts, who in turn, sent it out to all of their lists, posted on their websites, etc. "My wonderful colleague, Paul Pitchford who literally wrote the book on whole foods nutrition, Healing with Whole Foods, wrote a lovely little message before he posted it. His book is printed in seven different languages and he has a worldwide following. He is just one of the amazing proponents of Liquid Hope; I am a lucky girl to have all of this support."
At the 11th hour, McGee's contact at a local PBS affiliate went to work getting the message out to all the "thinkers" out there; a woman she knows from a networking group set about contacting her national colleagues; and local markets that she works with and sells the product through actually set up tables and started asking customers and employees for votes.
In true politician form, she even called in some endorsements from famous acquaintances. "I had Alex Jamieson, star of Supersize Me, TV healthy cooking celebrity Andrea Beaman sending it out to their streams asking for votes for me....and on and on, wow!" she said of her final push past the NEXTY finish line in first. "I cannot believe it but it looks like Functional Formularies was on top when the polls closed. I am amazed, totally amazed."
The real reward Humbled by how many people jumped on the brand's bandwagon for the win, McGee's moment was just the precipice of her momentum. "I have seen a huge increase in interest," she reports. "I have been contacted by retailers and distributors from all over the country as well as some international. I also have a lot of interest from online retailers for Liquid Hope. We are in the process of ramping up production to meet demands and strategic planning for growth is top priority right now. I have been in talks with some pretty interesting players in the natural products industry," she goes on—more details on that to come.
In light of that stepped up production, McGee just asked her social media gal back for another month to do some more marketing of the product. "It is amazing how effective this avenue is," she asserts.
"Exciting things are on the horizon and the NEXTY award and the buzz created by not only winning, but the push to get our message out did tremendous things for my company. I think this experience probably created growth that it would have taken at least 12 months to achieve if we had not gotten this amazing opportunity!"
In a matter of a few months, Robin Gentry Mcgee took her brand from virtual obscurity to viral epitome for the cost of a social media person … not to mention some serious dedication of time—a commitment most entrepreneurs make to their brand every day. Why not make it count by tapping every resource at your disposal to get your product as far out there as its inspiring story will take it?
Tube Fed 2 Year Old Finally Gets The Right Nutrition With Liquid Hope
SONOMA, Calif., June 20, 2013 – Functional Formularies, the company responsible for creating the first commercial produced whole food, shelf stable, organic feeding tube formula, Liquid Hope, announced today their partnership with veteran NASCAR racer, Dave Smith in the Carneros 200 Pro Series West Race, which will take place on June 22during the 25th Anniversary of the Toyota/Savemart 350 Weekend at the Sonoma Raceway. Smith will pilot the Naake-Klauer Motorsports-prepared no. 88 iON Camera Chevrolet in honor of his tube fed dependent daughter, Adrianna.
"For the last two years, my wife and I have searched tirelessly for a solution to get our daughter the proper nutrition", said Smith. "As a former premature baby, born at 3 ½ months early, Adrianna was never a good eater. At age one, we were forced to have a feeding tube surgically placed in her stomach so that we could feed her. She was starving herself to death".
Smith, who was disappointed in the commercially made formulas, looked for an alternative product so that Adrianna could thrive instead of just surviving. He found what he searched for in Liquid Hope. "I couldn’t bring myself to drink what I was pouring into my daughter’s system", remarked Smith, "I was thrilled to find a real food product to replace those disgusting formulas".
Robin Gentry McGee, founder of Functional Formularies, developed Liquid Hope after five years of research in Ohio and South Carolina. McGee was inspired to perfect an enteral formula when her father suffered a traumatic brain injury in 2005. In the hospital and nearing death, McGee, who has an extensive background in nutrition, sensed that her father’s chemical-laden feeding-tube formula was doing him more harm than good. As his health continued to decline with additional symptoms after his initial injury, McGee felt compelled to investigate finding him an organic whole foods formula for his feeding tube.
After an extensive and thorough search, McGee was disheartened to discover that no such thing existed. With her own expertise with whole foods, and through some intensive brainstorming with her natural-foods colleagues, she created a feeding-tube formula that consisted of nothing but "real" food — nutritionally dense, vegan, dairy-free, gluten-free, GMO-free whole food, with complex carbohydrates and no sugar added. She and her family affectionately dubbed the supplement "Liquid Hope."
McGee agrees that in the creation of Liquid Hope, necessity was the mother of invention. "I did not set out to commercialize Liquid Hope. I merely wanted to help my father get better. I feel strongly that when given the right tools, the body has an innate wisdom for healing, and to this day, I question how that can happen with sugar-filled chemical water, which is the basis for most enteral food".
"After I created this formula to help my dad, word began to get around about what I’d done, and I started to get many emails from others looking for the same thing I’d set out to find. Knowing from experience that such a product didn’t exist, I realized Liquid Hope could help so many others if it was commercially available. I deeply believe that my father’s illness allowed me to give a great gift to the world," said McGee.
Smith is not the only athlete to find a miracle in Liquid Hope. Two former NFL players who suffer from ALS (Lou Gehrig’s Disease) — Oakland Raiders’ Steve Smith and New Orleans Saints’ Steve Gleason — have introduced the meal replacement into their diet in an attempt to stave off the effects of their debilitating disease. Gentry is part of a team of people known as "The Healers," a group started by Dr. Craig Oster, who has lived with ALS for 18 years - a rarity - and attributes his survival to a mostly raw, whole-foods diet. In addition, Liquid Hope is being considered for use in clinical studies involving whole-foods nutrition and ALS outcomes.
With over 40,000 children and adults living with feeding tubes, Smith hopes to raise awareness of Liquid Hope with the donation of sponsorship on his no. 88 NASCAR this weekend in Sonoma.
Liquid Hope is currently available through McGee’s Web site, http://functionalformularies.com/store/
Founded in 2006, Functional Formularies is a privately held company based in Wilmington, Ohio, that manufactures whole foods for the whole body. If you would like more information about Functional Formularies Liquid Hope, or to schedule an interview with Robin Gentry McGee, please call Robin at 937.443.HOPE (4673), or email her at email@example.com.