BLOG

Search our catalog of clinical and scientific nutrition articles based on current clinical research studies and previously published webinars.

BLOG

Search our catalog of clinical and scientific nutrition articles based on current clinical research studies and previously published webinars.

BLOG

Search our catalog of clinical and scientific nutrition articles based on current clinical research studies and previously published webinars.
Filter by:
May 24, 2018

Greenwashing

Greenwashing

It is no measure of health to be well adjusted to a profoundly sick society.
~ Jiddu Krishnamurti

Many years ago I began to question how we as a society had gotten to where we are. This is when I first came across the concept of greenwashing.

At the time, ‘green’ was becoming the new black and corporations were doing everything they could to show that they were ‘environmentally and socially conscious’ too. The problem is that the average person could not tell which companies were genuine and which were putting forth the illusion of caring.

Greenwashing is a form of marketing and public relations spin which promotes the perception that an organization’s products, aims or policies are environmentally friendly.

Many corporations use greenwashing as a way to repair public perception of their brand. The structuring of corporate disclosure is often set up so as to maximize perceptions of legitimacy. Corporations do this in several ways. One is by buying up brands that make them look the way they want the world to see them. Like Nestle buying Garden of life. Another is to create a line of products that mimic environmentally and/or socially conscious brands that are dipping into their market share. Like Nestle’s new and improved organic Compleat®.

Some corporations do not care about these segments of the market, They see it as just another chance for them to make money. All they need to do is make a reasonable effort toward appearing that they care about the same things you do but this is just the illusion of being decent company. As they say, you vote with your dollars. And as long as you keep supporting these corporations they will provide you with the illusion that you are doing good while supporting their bottom line.

A great example of corporations NOT being genuinely social conscious or not promoting consistent messages is Unilever.

Their brand dove launched the ‘real beauty’ campaign and ‘self-esteem projects’. On the surface these are great campaigns with a very positive messages.

Dove

Another Brand of Unilever’s is AXE.

Axe

AXE’s messaging is the exact opposite of the dove ads. Seems like a bit of a conflict to me. In Dove’s messaging they are building up women’s self-esteem and good body image only to turn around and objectify, degrade and dehumanize women in AXE’s. There is no integrity in this type of marketing. This is just another large corporations chance to feed their bottom line.

“The conscious and intelligent manipulation of the organized habits and opinions of the masses is an important element in democratic society. Those who manipulate this unseen mechanism of society constitute an invisible government which is the true ruling power of our country. …We are governed, our minds are molded, our tastes formed, our ideas suggested, largely by men we have never heard of. This is a logical result of the way in which our democratic society is organized. Vast numbers of human beings must cooperate in this manner if they are to live together as a smoothly functioning society. …In almost every act of our daily lives, whether in the sphere of politics or business, in our social conduct or our ethical thinking, we are dominated by the relatively small number of persons…who understand the mental processes and social patterns of the masses. It is they who pull the wires which control the public mind.”
~ Edward L. Bernays, Propaganda

Bernays

Edward L. Bernays, father of public relations and nephew of Sigmund Freud, used all of Uncle Sig’s methods of getting into people’s heads to help them and turned them on the unsuspecting public to manipulate us.

Manipulating people’s perception is key and using perceived authority figures is one of Bernays favorite tricks.

On David Letterman, Bernays quips how people will believe him more if he is referred to as doctor. https://www.youtube.com/watch?v=i6hH3roMe4w

Some of Bernay’s contributions to society were, getting women to smoke, leaded gas, DDT, and fluoride to name a few.

Back in the day, P&G educated the world that soap was useless unless it had tons of bubbles that lasted for what seemed forever. Now with water shortages all over the world, especially in third world countries, they are now having to reeducate the world that soap suds are not necessary to get things clean. The suds were never necessary and they take excessive amounts of water to rinse out.

Suds

Everything we consume contributes to making us who we are. Whether it is what we eat and drink, products you put on your skin or information we take in on a regular basis. If we buy into junk foods, products and values our quality of life will suffer. Just look around.

Here at Functional Formularies we are built on purpose. We do not measure our success by the bottom line. We measure our success by the QLI (Quality of Life Index), by how many lives we touch in a positive way and how the combination of foods we offer contributes to an increase of quality of life and health.

We believe that the energy, intention and quality behind everything you consume is very important. If you purchase even just one product from corporations that have educated the worlds doctors and registered dietitians that a calorie is a calorie, sugars are sugars whether it comes from a candy bar or a sweet potato, or use child labor, unethical promotion, manipulating uneducated mothers, pollution, price fixing and don’t believe that water is a basic human right, then you support the whole company and their practices and products.

Nestle

Greenwashing at its best: Nestle is reformulating its Compleat® feeding tube formula, AGAIN.  This time to try to offer a product that is more competitive with our formulas. At first glance, an uneducated eye may believe this to be true. This is what greenwashing relies on. People being busy and a perceived authority telling them that our products are the same. Nestle benefits from the army of people out already spreading this misinformation to Doctors, RD’s, nurses, and DME’s (Durable Medical Equipment companies). Some of these people are even trying to get patients to switch Nestle’s products even though the patients already have a prescription for Liquid Hope or Nourish.

Click HERE to understand the differences between our products and theirs.

If Nestle has now somehow seen the light and is a true supporter of organic whole food nutrition, then why do they not offer organic versions of all of their products and reeducate the worlds Doctors, registered dietitians and the rest of humanity that they were wrong?

Nestle’s latest reformulation, Compleat Organic Blends tagline: “An ingredient list that you can feel realy good about”… So what does that say about all of their other products?

Maybe this quote from Bertrand Russell’s 1953 book ‘THE IMPACT OF SCIENCE ON SOCIETY will shed some light on this.

“Diet, injections, and injunctions will combine, from a very early age, to produce the sort of character and the sort of beliefs that the authorities consider desirable, and any serious criticism of the powers that be will become psychologically impossible. Even if all are miserable, all will believe themselves happy, because the government will tell them that they are so.” (pg50)

Just doing their part I guess.

~ Brian McGee, COO