As we are getting ready to say goodbye to 2013, I find myself thinking back over all of the things that have happened this year for me personally as well as for Functional Formularies. Personally, it has been a tough year, I have lost dear beloved friends, both human and my fuzzy furry little loved ones. Mulling back over these losses, the holiday seemed very empty with long standing traditions broken because of these losses. They left a hole in my heart and a sadness that is hard to shake.
Professionally, the year has been the exact opposite. In 2013, my 8-year dream found its way into the light of day and into the lives of many.The acceptance into the marketplace and demand for Liquid Hope is beyond my wildest imagination.
This business I have created out of love and necessity with no road map and no template has taken its toll but also left me energized with a belief that it is possible to create something that has never been done before and the build it and they will come philosophy could never have been more true.
I have spent countless hours speaking with most all of our customers, getting to know them, their families and their personal stories. They have allowed me a glimpse into their lives and I am so honored to be a part of their journey. I received a phone call from a guy recently who seemed to think it was a problem that I still answered all my own calls. Dont you have a call center, he said? Clearly he has no idea how important our customers are to us and as long as I can be present for them, I will.
I have faced the ugly side of business with people who seem to think it is okay to be deceitful to try and gain something from me that Ive worked very hard for. This was a sobering realization, which unfortunately shook my trust in human beings to the core. Sadly, it has changed the way I do business and that is very sad for me.
I have been given the amazing opportunity to walk with many of our customers when their loved ones are at the end of their lives. Every time I receive a letter or a phone call letting me know this has happened and that they will not be ordering any longer, it brings me to my knees and makes me realize the vastness of what I am doing and the gift my father has given to the world.
I could never have lasted this long and have been able to get this product to market without faith and without hope. My hope is for a better future for all of those who find themselves in the situation I did 8 years ago. It is the only thing that has kept me going.
I thank each and every one of you from the bottom of my heart for supporting my company and my dream.
Here is to a New Year filled with love and promise.